Roy Rogers Restaurants announced that it has opened two new franchise locations in travel plazas on the Pennsylvania Turnpike in south central Pennsylvania. The South Midway Travel Plaza in Bedford, Pa., and the Highspire Travel Plaza in the Harrisburg suburb of Middletown, Pa., are both operated by HMSHost, Roy Rogers’ largest franchisee. HMSHost previously operated Steak ‘n Shake restaurants in both locations.
The new restaurants are the first to open under the quick-service restaurant chain’s relaunched expansion program, which was announced in January and centers around growth via franchising. They feature many of the latest brand standards that most recently appeared in four remodeled Roy Rogers restaurants in Maryland, including digital menu boards, new artwork and updated design and imaging. They also will serve up the majority of items found on the traditional Roy Rogers menu, including: burgers such as the famous Double R Bar Burger; roast beef sandwiches made with slow-roasted-on-premises, top (inside) round USDA Choice roast beef; fresh, never frozen, hand-battered and breaded fried chicken; and popular limited-time offers.
Executive Vice President Jeremy Biser said that upgrades throughout the concept have helped Roy Rogers enjoy stronger performance amid the challenges of the coronavirus pandemic, which in turn gave both companies the confidence to proceed with the openings at this time.
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