Harrisburg, Pa. — Keep Pennsylvania Beautiful and state officials from PennDOT have launched a new anti-litter campaign, “PA Fights Dirty: Every Litter Bit Matters.”
Though cleaning up litter is important, the campaign is aiming at the root of the problem: people’s behavior. If nobody ever litters, nobody will ever need to clean up litter.
“Every Litter Bit Matters” calls upon Pennsylvanians to ensure every piece of their trash, regardless of size, is disposed of properly. The campaign is based in part on polling which determined that only three percent of Pennsylvanians approve of littering, yet nearly half actually litter. This includes “situational littering,” where someone may leave trash next to a full can or leave behind trash in a sports stadium.