While Auntie Anne’s pretzels and lemonade have previously been known as satisfying food-court snacks, parent company Focus Brands has worked hard on bringing its mall brands to new audiences and occasions.
In 2021, Auntie Anne’s doubled down on its digital presence and opened its first-ever drive-thru location in collaboration with sister brand Jamba. The transformation work paid off as Auntie Anne’s sales rank jumped from 105 to 76, growing 64.6% over the past year, according to the 2021 NRN Top 500 powered by Datassential.
Continue Reading on NRN