The number of craft breweries in Pennsylvania has more than tripled within the last decade, and the state ranks first in the country for the most craft beer produced annually, according to the Brewers Association.
In response to the increasing number of local breweries, wineries, distilleries and cider works, the Cumberland Valley Visitors Bureau, located in Carlisle, Pennsylvania, created the Beer Trail program, which currently features 30 local businesses. The Beer Trail is portrayed on a passport that encourages residents and visitors to patronize several breweries, wineries and others to collect stickers from each business.
Aaron Jumper, the social media and travel media manager for the Cumberland Valley Visitors Bureau, explained why the Beer Trail was created.
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